Digital Marketing Latest News

Digital Marketing Latest News

inMay 09, 2021

Here comes our Digital Marketing Latest News from Localz to get to know all the recent updates and this week we noticed:

 

Instagram Light is now available for Android users

Instagram platform has announced the availability of Instagram Light for Android users in over 170 different countries, including Egypt. 

Reference: https://blog.hootsuite.com/social-media-updates/instagram/instagram-lite-android-availability/ 

 

Youtube scores 49% rising ROI during 2021’s first quarter

As a result of the changing consumer behavior during the pandemic of Corona, many consumers have been watching more online videos during quarantine, including TV series, shows, and music videos. Moreover, they scored 50% for music, 40% for travel and lifestyle, 50% for educational videos, 60% for comedy videos, and 40% for cooking shows.

Reference: https://www.socialmediatoday.com/news/youtube-reports-49-jump-in-ad-revenue-as-video-consumption-behaviors-evolv/599242/ 

 

Twitter achieves 199 million active users daily

After announcing 2021’s digital analysis, Twitter has announced that it owns now a daily number of 199 million users, in addition to an increase of 28% in the platform’s return on investment.

Reference: https://www.socialmediatoday.com/news/twitter-rises-to-199-million-daily-actives-posts-28-increase-in-year-over/599342/ 

 

TikTok joins Technology Coalition to protect their young users from online harassment 

TikTok has announced the joining of Technology Coalition, an organization that works to protect children from online sexual exploitation and abuse, in order to protect the platform’s young users.

Reference: https://www.socialmediatoday.com/news/tiktok-joins-the-technology-coalition-to-improve-its-approaches-in-protecti/599663