With everybody shifting their consumer behavior to more online shopping and less physical interaction, a lot of people are getting more on social media during Ramadan. 1.8 Muslims around the world are celebrating the holy month, where the social media presence goes up to 53% more than any other month. This is why Ramadan is the best opportunity for marketers to attract potential leads through paid ads or even organic posts.
And in order for you to keep your brand ahead of your competitors, you have to know the peak times of your target audience, when and where precisely they are online. This will help you get enough reach and engagement to convert them.
As we discussed earlier in the how to increase your ROI blog; one of the main ways is to enhance your digital presence, because after you get your brand ready for Ramadan by understanding your consumer behavior, all you need to do is to produce relevant and creative content for your target audience.
In the upcoming paragraphs we will learn together the peak time of publishing for each social media platform so you could pick the right time for your target audience, and tailor your social media strategy to it:
Facebook: Since there are 244 million users on Facebook who are talking about Ramadan, 86% of them are living in the Middle East region, so their online hours combined are 1093 hours daily. This is why Facebook’s peak time of publishing is from 12 pm to 3 a, where the perfect timing of publishing would be around 3 pm. The statistics also revealed that from 4 pm to 6 pm everybody is looking for restaurants to visit and food recipes to apply, which is the classic time for a fast-food restaurant’s paid ad to pop for the audiences.
Instagram: 69% of Instagram users in the Kingdom are browsing what’s new on the platform in order to shop for gifts for their loved ones. And the peak of social media publishing is from 11 am to 2 pm which is the time for you to publish some sponsored ads or paid partnerships on Instagram.
Twitter: According to statistics released by Twitter, the hashtag #Ramadan was tweeted around 11 million times in KSA during 2020. The platform also revealed that 1 of every 3 users on Twitter tends to discover new brands through the platform. This is why we recommend that you tweet between 11 am and 1 pm to catch up with the tweet peak, while the peak of clicks on Twitter is known to be between 2 pm and 3 pm.
Linkedin: The professional nature of Linkedin is still overcoming it even in Ramadan, this is why the best time to post on it would be within the normal working hours of different time zones, from 9 am to 5 pm. While the peak time of posting would be between 9 am and 2 pm.
Youtube: According to statistics conducted by Google; Youtube visits increase by 40% in the holy month, as a result of having 70% of Google researchers looking for food recipes, cooking shows, and TV series which they end up finding on Youtube. Everyone is looking for a way to watch their favorite shows without sinking in a pile of TV breaks, and this is why to tend to go to Youtube, where marketers can put their ad slots in the right place and for the right audiences.